Smart Packaging is one of the top trends in recent consumer market destined to revolutionize the retail sector of the consumer market. The more you learn this rising technology, the more you will comprehend its functionality and role the more you will understand its impact on your current and future life. Its actual impact and application may not be entirely predicted but as a packaging technology effect will translate to all the product packaging that we use in our daily whether it is customize food packaging or gift packaging this technology seems eminent to enter our lives. However, there are a few hurdles that are resisting it to become mainstream, but there is an ample collection of packaging experts that seem optimistic of its penetration into the world markets Understanding Smart Packaging Smart Packaging can be divided into two types regarding their functionality:
Both of them is explained in following. Active Packaging Active Packaging augments functionality, while Intelligent Packaging can facilitate communication of the packaged content’s status. It comprises of an amalgamation of specialized and advanced materials and applications of science and technology. Active Packaging consists of ‘sensing' the packaging environment and its ‘manipulation,' after gathering data to hold better-hold the microbiological quality of the contents of the package with the intention to keep the content useful after a prolonged period to maximize the shelf life of the product. Its important applications are in products that come in food packaging. Intelligent Packaging Intelligent Packaging senses changes in the environment of a package, gather the information and communicates or signals information about the change to an entity. It does not interact with the environment to modify it. The intelligent packaging can communicate the following information to a preprogrammed entity:
Size of the Smart Packaging Industry Estimations differ for the size of this industry. Ernst and Young report that the Global Consumer Packaging Market is valued at four hundred billion US dollars to five hundred billion dollars with the inclusion of industrial end products. The Smart Packaging segment is anticipated to touch a mark somewhere near $40 billion by the year 2020. Adding all the anti-counterfeit, security and tamper evidence features (such as holograms, QR codes) it gets extremely huge, somewhere as high as $15 billion just for pharma industry alone by the year 2020. The industry is expected to grow at a yearly rate of 5 to 8 percent through 2020. These estimates hold provided that there are no game-changing breakthroughs in this emerging technology. The Function of Smart Packaging Design Consider the following graphical figure; it explains the enhanced functionality of the smart packaging. Packaging has four fundamental functions: Protection, Communication, Containment and Convenience (of the goods that it holds). Active and Intelligent Packaging enhances the protection and communication functions, respectively. In the case of Active Packaging, the packaging itself has been enhanced to improve functionality. In the case of Intelligent Packaging, a meat producer may use Smart Packaging to provide a special message that the contents are past the expiration date. The packaging label may change color to alert the consumer. The field of Intelligent Packaging is progressing fast as new technologies are being developed to further facilitate communication with consumers and other entities deemed necessary. The Motivation Behind Smart Packaging
Smart Packaging is much more than just a colored labeling of food items. Its implications are enormous regarding the potential savings to companies and consumers along with huge reductions in food waste. The key motivations forces behind Smart Packaging: Safety. In the food and pharmaceutical industry, safety is sprouted big decisions. The financial threats for these industries are expensive, dangerous and deadly having the capability to kill a brand with years of expenditures and efforts in creation and development. For these companies, Smart Packaging is likely to become an addition to an insurance policy. Brand protection. For companies suffering from hits on the grey and black market, Smart Packaging can assist in the verification of the authenticity of products. Shelf life. In addition to safety issues, food spoilage is a huge problem. Smart Packaging is expected to extend the shelf life of a food product, the cost savings by controlling the waste can be enormous in this respect. Legislation. Strict rules and regulations on food and pharmaceuticals are moving the industry to seek new and innovative ways to help products stay in compliance with the legislations that set food expiry standards. Smart Packaging is geared towards changing the basic fabric of packages of everyday products that we use in our day to day lives. This is promising new technology that can revolutionize product packaging and the way we perceive brand new products.
5 Comments
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